About Us

About OBI

Welcome to OBI—Only Big Ideas.

At OBI, we believe in the power of creativity, passion, and boldness. Our brand is built for the innovators, the dreamers, the doers, and the unconventional thinkers who see the world differently. Whether you’re a geek, tech enthusiast, skater, book lover, or a misfit who doesn’t fit into the mold—OBI is for those who believe that being smart and changing the world doesn’t mean you can’t be cool.

We’re here to bring back joy and inspiration to humanity, one big idea at a time.

Our Vision

Founded with a mission to create a community where creators, thinkers, and dreamers come together, OBI isn’t just a clothing line—it’s a movement. We represent those who live for the thrill of innovation, those who are redefining what it means to be cool, and those who understand that the greatest adventure in life is chasing big ideas.

Our apparel is designed for the young-hearted and adventurous—the skaters, the tech minds, the misfits, and the bookworms who thrive on creativity and self-expression. Each piece we create embodies the essence of freedom, intellect, and the pursuit of the extraordinary.

Our Mission: Empowering Changemakers

At OBI, we believe that big ideas can change the world, and we’re committed to fueling that change. We donate a portion of our profits to visionaries—people and organizations who are making a tangible impact, whether they’re innovators launching groundbreaking projects, creators uplifting communities, or individuals striving for a more sustainable and equitable future.

Through our sales, we aim to build a cycle of positive impact, sponsoring those daring to dream big and helping them turn those dreams into reality. We’re here to inspire and support the next generation of changemakers.

Sustainability at OBI: Making Better Choices for the Earth

OBI is also committed to sustainability, making sure that while we inspire creativity, we’re also conscious of our planet. We’ve adopted stitch and print-on-demand production, ensuring that each piece is made only when it’s needed—minimizing waste and reducing overproduction.

But we’re not stopping there. We’re pushing for innovative, eco-friendly processes and are working to incorporate sustainable materials like organic cotton, recycled polyester, and hemp fabrics into our line. These materials use significantly less water, produce fewer carbon emissions, and require no harmful pesticides. For instance, hemp is naturally resistant to pests and grows quickly without much water, while recycled polyester reduces plastic waste by repurposing plastic bottles into durable clothing.

We’re also exploring waterless dyeing techniques, which reduce the environmental footprint associated with traditional textile dyeing that consumes thousands of gallons of water.

In the future, we plan to further explore circular fashion systems, such as offering take-back programs to recycle worn OBI pieces and create new garments. Our goal is to lead the way in finding sustainable alternatives that don’t just look good but also make a positive impact on the earth.

Join Us on This Journey

Whether you’re coding the next big app, finishing that captivating novel, hitting the skate park, or embracing the chill and motivated lifestyle—OBI is here for you. We celebrate individuality, self-expression, and the pursuit of knowledge, while also committing to a future where fashion doesn’t come at the cost of the planet.

So join us in thinking big, acting boldly, and making every idea—and every moment—count. Together, we can create a brighter, more inspiring world.

Only Big Ideas. Only OBI.